It takes a mix of strategies to build clientele. This includes creating a local and online presence and showcasing your best work.
Building a clientele as a lash and brow artist requires a combination of skill, marketing, and exceptional customer service. Here are some steps to help you get started:
Get Proper Training and Certification: Ensure you have the necessary qualifications and certifications to offer lash and brow services. Clients are more likely to trust trained professionals.
Showcase your work: Build a portfolio showcasing your best work. High-quality photos of your clients' lashes and brows will help potential customers see your skills. You will find many clients will let you when you ask them and never take it personally if they refuse. You can also have a tick box if they permit photos of them for marketing purposes on your consultation forms so you have their explicit consent documented. Use these photos and videos on your website, Google business page and social media platforms.
Networking: Start by offering your services to friends and family and ask them to spread the word. Attend local business meet ups, beauty events, expos, or trade shows to network with other professionals in the industry.
Social Media Presence: Create profiles on popular social media platforms like Instagram, Facebook, and TikTok. Share your portfolio, interact with your followers, and use relevant hashtags to reach a broader audience. Website: Have a professional website where potential clients can learn more about your services, view your portfolio, and easily contact you for appointments. Make sure your website is mobile-friendly. Over 75% of people will view your website on their phone.
Google Business Page: Create a Google Business page for your business, services, hours, booking link and website. Upload photos and videos of your work and salon. Encourage happy clients to leave reviews. Google favours regular updates on your page so be sure to add and change content regularly.
Online Booking System: Implement an online booking system to make it convenient for clients to schedule appointments with you instantly at any time of the day. Tools like Timely, Kitomba and Fresha are a some options to consider. Timely offer a free trial so you can test before you buy. If your clients find it difficult to book with you, you could be losing out on potential bookings.
Online Reviews: Encourage satisfied clients to leave reviews on platforms like Google and Facebook. Positive reviews build trust and credibility.
Specialise: Consider specialising in a particular style or technique, such as handmade volume lashes, henna brows, or brow tattooing. Specialisation can set you apart from competitors.
Collaborate with Other Professionals: Partner with local businesses, salons, spas, or beauty professionals who can refer clients to you and vice versa.
Run Promotions: Offer promotions, discounts, or packages to attract new clients. Limited-time offers can create a sense of urgency.
Customer Retention: Focus on providing exceptional customer service to retain existing clients. A satisfied client is more likely to become a loyal, repeat customer.
Continuing Education: Stay updated with the latest trends and techniques in the lash and brow industry. Consider taking advanced training courses to expand your skillset.
Local Advertising: Sponsor local events, or participate in or provide gift vouchers for charity events.
Online Advertising: Run targeted online ads on platforms like Google Ads and Facebook Ads to reach potential clients in your area. Be sure to keep your ads location specific to avoid wasting money. If you are on a tight budget, running ads on Facebook and Instagram can be more economical than Google.
Engage with Your Community: Become involved in your local community by attending events, sponsoring local sports teams, or participating in charity drives. This can help you build a positive reputation.
Stay Compliant: Ensure that you are aware of and adhere to all regulations and licensing requirements for lash and brow artists in your council area.
Remember that building a clientele takes time, so be patient and persistent. Establish a public profile for your business using the strategies above and continually improve your skills. If you do this whilst providing excellent customer service, you will establish a strong client base as a lash and brow artist in your area.